Work/ Academic Samples
Herbacol - Hair Care and Skin Care Products
Example: Advantage+ Campaign
Objective: Maximize Purchase on E-Commerce Website
Results:
Ad budget allocated mostly to the first Ad (Reel)
Features from the first advertisement that can be utilized in future content include the following:
A Comparison Hook: Emphasize how our product stands out against competitors, highlighting unique features and benefits.
Behind-the-Scenes Content: Incorporate footage or imagery from the factory, showcasing the manufacturing process to build transparency and trust.
Product Benefits: Clearly articulate the advantages of our product, focusing on its effectiveness and user satisfaction.
Mitigating Negative Effects: Assure consumers that, unlike other products, our offering is designed to be free of common negative effects, reinforcing our commitment to quality and safety.
Reels/TikToks
UGC Collaborations
American Marketing Association - Adobe Marketing Campaign
As part of the American Marketing Association (AMA) Case Competition, my team and I were challenged to create
a compelling campaign for Adobe that increased brand engagement among Gen Z consumer
Adobe Express College & Social Media Campaign
This campaign leverages on-campus activations, influencer marketing, and viral challenges to increase student engagement with Adobe Express. Through Campus Creators Week, pop-ups, and design competitions, students experience Adobe Express firsthand. Micro-influencers and targeted social media ads amplify reach, while viral challenges like #FirstTimeWithExpress drive user-generated content. By highlighting its AI-powered tools and ease of use, Adobe Express becomes the go-to platform for students, creators, and professionals. 🚀
Contact me!
val.escalante0328@gmail.com
(941)-702-1733